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Initiative is LEGO's New Global Media Agency
The Lego Group Appoints IPG's Initiative As Global Media Agency
![THE ULTIMATE (UNOFFICIAL) LEGO DIGITAL MARKETING AGENCY [INFOGRAPHIC]](https://media.licdn.com/dms/image/C5612AQGKw7cbQv2Wag/article-cover_image-shrink_600_2000/0/1520219189109?e=2147483647&v=beta&t=LMtMuJb-3K9GNFwSNXc6KJ3Srw4PEohUAMyxHSTzXN0 "THE ULTIMATE (UNOFFICIAL) LEGO DIGITAL MARKETING AGENCY [INFOGRAPHIC]")
THE ULTIMATE (UNOFFICIAL) LEGO DIGITAL MARKETING AGENCY [INFOGRAPHIC]
Lego Group prepares for global media review | Ad Age Agency News
Lego's global media review involves Australian market - AdNews
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A 'Digital-First' Agency for an Analog Toy: Lego Taps Initiative for Global Media | Ad Age
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Lego's stunning new ads are a creative force for good | Creative Bloq
Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing
